Photo FX 3.0 Released for iPhone

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Press Release from Tiffen

Tiffen® Announces Version 3.0 Of Popular Photo Fx™ Digital Image Enhancement Software For Apple® Iphone® and Ipod Touch Users

Hauppauge, NY – The Tiffen Company, a Long Island based leading manufacturer of award winning photographic accessories, announced Version 3.0 of its popular Tiffen Photo fx™ creative effects software, for Apple® iPhone® and iPod Touch® owners.

Tiffen Photo fx™ 3.0 software available on the Apple iTunes App Store, now features 67 filters organized into 9 different groups and 780 presets, including those filters sets previously available only as paid optional downloads. Adding these filters at no additional cost, plus new filters and effects, makes Photo fx 3.0 an even more incredible, feature rich app.

New features include the addition of the Light fx filter group that includes: Ambient Light, Edge Glow, Ice Halos, Light, ReLight and Water Droplets.

Photo fx is a Macworld (UK) 4 Star Winner and recipient of the coveted DV Magazine (Digital Video) 2009 Black Diamond Award. Its definitive set of digital filters and effects including simulations of many popular award-winning Tiffen glass filters, optical lab processes and photographic effects help users to create stunning images. “We can safely say without a doubt that Photo fx is the most comprehensive, feature rich photo app available for the iPhone and iPod Touch,” said Hilary Araujo, Vice President, Marketing at The Tiffen Company.

The Tiffen Photo fx 3.0 continues to allow users to enhance their images from photos taken or stored on their iPhone or stored on their iPod Touch. Non-destructive, it saves the new images for display later without overwriting the original image, to email friends, family and business associates. The wide range of creative variations includes.

Whether you are an enthusiast or professional photographer, Tiffen Photo fx’s visual workflow and easy to use tools will help you create stunning images. Details about Photo fx3.0 are available at:

http://www.tiffen.com/photofx_homepage.html

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Details from Tiffen

Photo fx is the definitive set of digital optical filters for the iPhone and iPod Touch. Simulations of many popular award-winning Tiffen glass filters, optical lab processes and photographic effects are now at your fingertips. We can safely say without a doubt that Photo fx is the most comprehensive, feature rich photo app available for the iPhone and iPod Touch.

In Photo fx, you can choose from 67 exciting filters containing 780 presets organized in 9 different filter groups. Photo fx is comprised of the following filters: Ambient Light, Black and White, B&W Looks, Black Diffusion/FX®, Black Pro-Mist®, Bleach Bypass, Bronze Glimmerglass®, Center Spot, Close-Up Lens, Color-Grad®, Color Infrared, Color Looks, Color Spot, Cool Pro-Mist®, Cross Processing, Day for Night, Depth of Field, Diffusion, Dual Grad, Edge Glow, Enhancer, Faux Film, Fluorescent (FL-B/D®), Fog, Glimmergass®, Gold Diffusion/FX®, Glow, Grain, Halo, Haze, HDTV FX®, High Contrast, Ice Halos, Infrared, Light, Mono Tint, ND Grad, Night Vision, Nude/FX®, Old Photo, Pencil, Polarizer, Pro-Mist®, Reflector, ReLight, Sky, Smoque®, Soft/FX®, Soft Light, Star, Streaks, Strip Grad, Sunset/Twilight, Temperature, Tint, Two Strip, Three Strip, Ultra Contrast, Vignette, Warm Black Pro-Mist®, Warm Center Spot, Warm Pro-Mist®, Warm Soft/FX®, Water Droplets, Wide Angle Lens and X-Ray.

Whether you are an amateur or professional photographer, Photo fx’s visual workflow and easy to use tools will help you create stunning images.

Features

– Choose from 67 filters organized into 9 different filter groups

– Select from a total of 780 presets

– Try one of the 62 different color or black and white film looks

– Add realistic diffusion to photos using a library of 50 interesting textures

– Create natural lighting effects using 117 different patterns

– Choose from 27 grain presets to simulate popular motion picture film stocks

– Add multiple filters without saving

– Selectively apply filters by painting a mask

– Modify filters with sliders, on-screen controls or presets

– Shake on the filter selection or preset screens to choose a random filter

– Shake on the image editing screen to reset controls

– Edit in portrait or landscape mode

– Crop, Rotate, Straighten

– Zoom into the image with the Close-Up Lens filter

– Integrated Help

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